WhatsApp. A better way to sell.

Most of your leads
never say no.
They just go quiet.

We build the follow-up system that keeps those conversations alive. Human where it matters. Automated where it counts.

You will get a reply straight away. The first message asks one useful question and tells you when I am stepping in. No pitch unless you ask for one.

200+ paying clients since 202298% audience capture at Expert Empires50+ events spoken at
Paul Green, founder of Client Funnels, beside a Bath stone wall
Paul GreenFounder. Strategist. Former pilot.
Conversations that convert.

As featured in

BBC NewsFinancial TimesThe Sunday TimesBusiness section, April 2021

Less broadcast.
More human.

be Dynamic.be Daring.be Different.

Meet Paul in 90 seconds

The system is serious.
The conversation stays human.

A quick look at how Client Funnels turns the attention you already have into useful conversations, proper qualification and better handovers.

Paul Green ShowreelA short introduction to Client Funnels and the work.
Watch

01 / The conversation gap

You have their attention.
Now keep the conversation.

The webinar fills. The leads arrive. People put their hand up. A hand-raiser is not a person to broadcast at. That is where speed to lead matters, and where the Conversation Gap quietly opens.

They did not say no. They got busy. And three weeks later they bought from someone who simply kept talking to them.

You do not need to shout louder.
You need to stay in the conversation.

The follow-up gap calculator

What has your follow-up gap already cost?

This is a deliberately simple planning model for the conversations that were warm enough to start, then did not get a useful reply in time.

This is not a revenue forecast. It is a deliberately simple planning model for the leads who show interest, then hear nothing useful soon enough.
Choose the shape of the opportunity
Start with a familiar shape

These are editable planning shapes, not sector benchmarks. Load the nearest one, then replace every number with your own.

Things you know
Our assumptions — shown, not hidden

These are sensible starting points, not numbers claimed about your business. Move them if your data says something different.

How fast do you usually reply now?

Research cited by Harvard Business School puts the odds of qualifying a lead around 21 times higher inside the first five minutes.

02 / The offers

More conversations.
Built the right way.

Find your route
01 / Done for you

Your system.
Built to sound
like you.

We design, build and install your WhatsApp follow-up system. You approve it. We do the heavy lifting.

Interest captured Conversation qualified The right human takes over
From £3,000 + VAT

Want the capability in-house? Bring your team together for an in-person Training Day.

A useful first exchange

Start with context.
Not a pitch.

This is the difference: a useful first question, a considered response, then the right human taking over with enough context to be helpful.

Choose a situation. The preview changes; the principle does not.

Client FunnelsFirst reply, straight away
Private conversation

What are you trying to make happen right now?

I have a launch coming up.

Good. The useful question is where people currently go quiet after they register, show interest or attend.

That gives us enough context for a human to suggest the right route.

03 / The Sales & Marketing Flight Plan

Good conversations.
A very deliberate system.

Tuesday morning after the webinar: the replies are waiting, with enough context to know who is ready to talk.
You have not had to chase any of them.

01

Capture the moment

Takeoff.

Turn a click, QR scan or hand-raise into a conversation while the interest is still there.

02

Keep it moving

Cruise.

Qualify and nurture in your voice. Find out who is ready, who needs time and who is not a fit.

03

Make it human

Landing.

Bring in the right person, with the right context, when the conversation deserves a human.

Automation creates the room. You build the relationship. A high-value decision still needs a human. That is designed in, not bolted on.

Our AI policy

04 / The useful proof

Real workings.
Not just nice numbers.

Explore the results

Health coaching / Follow-up system

183 of 192

People replied.
Nine booked a session.

A six-day WhatsApp follow-up system. No team member involved in those bookings. The case study includes what the first version got wrong, too.

Read the full story

60% increase in webinar attendance. 100% increase in sales calls booked.

Ben Knight The Trade Tribe · Webinar-led membership

100% WhatsApp open rate. 92% click-through rate.

Gemma Went Elevate Live Online · Online events
98%

of the room scanned a QR code.

At Expert Empires 2026, a live WhatsApp prompt turned the audience into a permissioned follow-up list.See the event approach

Reported outcomes from individual engagements. Results depend on the offer, audience and implementation.

Paul Green outside the Royal Crescent in Bath

05 / Meet your strategist

Former pilot.
Still a fan of
a proper system.

For over a decade I flew commercial aircraft across Europe. Systems, checklists, decisions under pressure. Then 2020 grounded the industry, and me with it.

What I noticed next was that businesses were brilliant at generating interest and hopeless at following it. Not because they were lazy. Because nobody had built them a system for it.

Every campaign I build still follows a flight plan. Old habits.

A little more about Paul

Find your starting point

Not sure which route?
Start with what you need.

What would make the biggest difference?
Your starting point

Your system. My build.

Strategy, voice training and a working WhatsApp system, built around the way your business actually sells.

Done-for-you follow-up system from £3,000 + VAT

Explore done for you

A few sensible questions

No fog.
No awkward surprises.

Know what you are buying.
And what you are not.

See scope and pricing
How quickly does this go live?

A single agent build is typically two to three weeks from kick-off. Campaign systems run longer because the strategy comes first.

Do I need WhatsApp Business already?

No. You will need your own platform accounts, and I will tell you exactly which. Allow roughly £120 a month for WATI and £80 for Astra; current platform pricing should be confirmed before you commit.

Will it sound like me?

That is the part I spend most time on. Voice training uses your actual messages, not a template with your name on it.

What if it gets something wrong in front of a client?

There is explicit handover logic. The system knows what it should not attempt alone, and you decide where that line sits.

What does it cost?

A single agent build is £3,000 plus VAT and the agent suite is £6,000 plus VAT, both published on the Done For You page. Full campaign systems start at £10,000 and get priced against what you are actually running.

What if my offer is not selling yet?

Then this is not your first problem, and I will say so.

What this will not do.

It will not close your high-ticket programme for you. First-pass conversations, qualification and follow-up, yes. A serious decision still needs you.

It will not fix an offer that is not selling. WhatsApp makes a working offer work harder. It does not rescue a broken one.

It is not hands-off. You own your accounts, approve your voice and stay responsible for the business. We build the system around that.

Less overthinking. More talking.

Your next client might just need a conversation.

This is not a funnel with a trapdoor at the end. It is the first useful exchange, with enough context for the right next step.

  1. 1You send one line about what you are running.
  2. 2You get an instant reply asking one useful question.
  3. 3If it is worth a proper chat, I take it from there with the context already in hand. If it is not, I will tell you.
No hard sell. A useful next step.